The Whitney is offering a new a la Carte Membership that they are selling as Curate Your Own Membership. But is it any different than tiered memberships where customers pay more to get more benefits?
Core Memberships are $85 individual or $125 Dual with one add on “Series” free, and others available at $45/each. With Social, Insider, Learning, Family, and Philanthropy add-ons, you can pay for one, two, or three of them.
Sounds like a three tiered membership to me – even if it is wearing black Prada: you can have customized memberships at a cost ranging from $85 to $265 for individual ($125 to $305 for dual) depending on how many add-ons you like.